our mission
RBFBF is a brand designed for the forthright experiencein sports, travel, community and nature. we want to help people to live in a healthy balance between genuine and digital aka second-hand experiences. coz, well, there is actually nothing alike real adventures made with real friends in real nature.
a state of mind
that's why REALITY BEATS FICTION BY FAR is a state of mind, and we want to make omnipresent and give a pledge to younger generations.
so everyone: embrace sports, embrace live. It's out
there waiting for you.
let´s get this clear
video games, youtube and netflix as well as social media and VRs and the metaverses – these are somehow our natural antagonists turning us and our kids into technology-zombies. inside these curated experiences, made up social media personalities and information the last thrill is to enjoy our fake egos or a virtually endorsed dopamine junk.
it all got so easy to spend hours staring at instagram and tiktok or sitting alone in pinged rooms playing video games in virtual worlds against virtual companions.
where does this get us. sick, fat and numb. there you go.
Reality Beats Fiction By Far
if all of this digital numbing continues, people may forget a forests scent and sound, the feeling of fresh air on a mountain or the sensation of cold ocean water, the satisfying feeling of their bodies in use and that rush of their own endorphin and adrenaline.
fish need to swim. birds need to fly. and humans? they need to run. it's natures law.
we want to send out a message. make a statement. fuel a movement. build a lobby. because everyone should know
REALITY BEATS FICTION BY FAR! - "BIG TIME"!